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In the News: AT&T Launches New Apps, Canada’s YPG Creates Mediative, New...

AT&T Launches New Version of YP App for iPad and iPhone Just last week, we overviewed AT&T Interactive’s innovative YPMobile iPad app. In a release issued this week, AT&T noted that 90% of...

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Yellow Pages Group Announces Positive Earnings, Digital Grows to 27% of Revenue

This year, we’ve chronicled the ongoing transformation of one of our major Canadian members, Yellow Pages Group, which after rebranding in March has rapidly expanded its digital portfolio by launching...

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The New Era of Targeting Local Customers with Display Advertising via Desktop...

Please join LSA and Mediative for an exclusive webinar presentation next Thursday, July 25 from 2 pm – 3 pm EST. Mediative’s Jennifer Dunn, Senior Product Manager of Display Advertising Times are...

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Webinars on Display Ads and Mobile Location-Based Ads Now Live on YouTube

We recently uploaded interesting webinar presentations from Mediative and Moasis to our YouTube channel.  Check them out: In this webinar, Mediative explained how to leverage real-time bidding to reach...

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BIA/Kelsey Leading in Local: The Role of Digital Agencies in the Local Space

A panel made up of Jeff Folckemer, president and CEO, LocalEdge and SVP, Hearst Newspapers; Jean-Philippe Gauthier, COO, Mediative; and David Hughes, CEO, The Search Agency, spoke of the role digital...

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LSA|14 Kicks Off with Sessions Featuring Sightly, YP, Chatmeter, Urgent.ly...

We’re just 25 days away from the start of the 2014 Local Search Association Conference in Huntington Beach, California! Our three-day, jam-packed agenda focused on all things local begins on Sunday,...

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SoMoConf Speaker Spotlight: Andrea Borodenko, Senior Product Manager of Local...

Today’s Social + Mobile: Show Me the Money! speaker spotlight features Andrea Borodenko, senior product manager of local solutions at Mediative, a digital marketing company providing performance...

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